Part 1: Research & Review
Review the two articles in Required Resources on the uses of logical fallacies and
rhetorical appeals in the healthcare field.
The Krishen and Bui (2015) article discusses the active use of logical fallacies to
manipulate obese consumers into making better health choices through two
oppositional approaches: fear tactics and positive reinforcement.
The Giachino, Stupino, Peratulo, and Bertoldi (2017) article presents a study of fear
tactics applied through social advertising, similar to the ads we discussed in our Week 3
discussion boards. Students were exposed to fear advertising in an attempt to reduce
high speed driving.
Part 2: Application
Apply what you have learned about logical fallacies and rhetorical appeals to interpret
and summarize the articles. Consider the following questions:
 If the participants are aware of misleading manipulation techniques, are they immune
to their effects?
 What are the limitations of these types of fear inducing tactics?
 How would you react if you were a subject in one of these studies?
 What can we take away from these articles to apply in our own topics?
 Where else have you seen these types of fear tactics applied (e.g., advertising, social
media, word of mouth, etc.)? Are these other mediums effective? Why is that the
case?
Cite your sources in APA format.

Solution:

A logical fallacy occurs when false or misleading opinions dominate an article or an individual’s arguments. In most cases, misconceptions appear to be sound, and usually exhibit a lot of effective control, even after being considered untrue. In the current articles, the participants are likely to be convinced despite their knowledge about misleading manipulation techniques. The advertiser’s use of fear and positive reinforcement is enough to manipulate the psyche to believe the requirement is unmet and induce the audience to purchase a specific product…..Please click the icon below to purchase the full solution at $5